We work with brands to establish the right digital marketing mix to reach an automotive and motor-enthusiast audience that matters. Focused on producing engaging content; the right distribution, promotion, and social media plan; and a better UX and customer-centric approach in today's cluttered online landscape where quality content and intuitive organization will come out ahead.
Distribution, Promotion, and Reach Through Relevant, Proven Channels.
Majority of our strategies and campaigns are run and promoted through our premium, award-winning property TractionLife.com - a men's motor lifestyle outlet targeting 18-55 year old men to include new car buyers and motor enthusiasts. Visit the About Us page to learn more.
Our primary silos and distribution channels on TractionLife.com include New Cars with authoritative car reviews and news targeting new car buyers; Culture, Adventure with exclusive long-form features for all motor enthusiasts; Gear including product reviews; and Car Guide with useful automotive how-tos, tips and advice by experienced motor contributors. Visit TractionLife.com.
> DISPLAY ADVERTISING: We don't believe in plastering our website with ineffective, irrelevant banner ads, where message retention is low and ad-blocking is on the rise - and let's be honest, looks awful and ruins the user-experience.
Instead, we partner with select brands providing premium, custom banner placements across pages relevant to our readers; creating, implementing, and measuring CPM campaigns reaching only those people that matter.
> CONTENT STRATEGY / MARKETING: Emphasis on quality content and user experience is more crucial today than ever before. As online consumers become increasingly immune to the typical banner ads, brands can rely on content that is unique and relevant to the user to drive their message home.
We help brands reach their audience by pairing custom content with long-term digital strategies that work; focusing on engagement, relevancy, and a positive user experience through story-telling readers find useful and entertaining. Visit the Content Strategy page to learn more.
> SPONSORED CONTENT / NATIVE ADVERTISING: Transparency and partnering with the right brands is key to a successful sponsored content campaign on TractionLife.com. From development, content production, and distribution, our goal is to speak to our audience with useful, interesting branded content - not sell to them. Visit the Content Strategy page to learn more.