Amee Reehal has been shooting motors professionally for over 15 years, for various well-respected editorial outlets, agencies, and automakers. Today, focusing primarily on shooting media assets for car companies; in particular, his work with General Motors Canada/US. Amee's assets from media launch programs have been leveraged by several overseas and North American outlets, including NBC Sports, Globe & Mail, Chicago Tribune, Fox Sports, National Post, Truck Trend, CTV, amoung others.

  • High-Quality Media Coverage:

    • Editors are guaranteed polished, region-specific images from the event for their features
    • Journalists can focus on their stories, and rely on the professional photographer to supply the photos, including any exclusives
    • Above all, Automakers receive the best possible media coverage -- visual engagement is more vital today than ever

Production Services:

In addition to shooting stills, we offer b-roll video and/or onsite edited video for drive programs. For larger jobs and depending on production, Amee can produce the assignment and facilitate all requirements or we can hire a separate producer as needed.  

Please contact amee [at] tractionmedia.ca

Work Samples: 

Please view some select recent work below.


2017 BUICK ENVISION [Can]

Priddis, Alberta, Canada

Client: Buick Canada; Product Stills for Canadian auto and lifestyle media outlets.


2017+Cadillac+XT5+Fogo+Island-36.jpg

2017 CADILLAC XT5 [Global]

Fogo Island, Newfoundland, Canada

Client: Cadillac Canada/US; Product Stills for global auto and lifestyle media outlets.


2016 CHEVROLET COLORADO DIESEL + SILVERADO [US/CAN]

Solvang, California, USA

Client: Chevrolet US; Product stills for North American auto media outlets.


2015 CHEVROLET COLORADO [US/CAN] 

Squamish, British Columbia, Canada

Client: Chevrolet Canada /US; Product stills for North American auto and lifestyle media outlets.


2014 BUICK REGAL AWD [US/CAN]

Montreal + Region, Quebec, Canada

Client: Buick US/Canada; Product stills, video b-roll and on-site edited videos for US auto media outlets.


2015 CADILLAC ATS [CAN]

Prince Edward County, Ontario, Canada

Client: Cadillac Canada; Product stills for Canadian media outlets.


2013 CHEVY TRAX [CAN]

Ottawa, ON, Canada

Client: Chevrolet Canada; Product stills for Canadian media outlets.



Amee Reehal has been shooting motors professionally for over fifteen-years, since film was a thing. Along the way, picking up awards for his published work and contributing to a great roster of global outlets, magazines, agencies, and automakers, both photography and writing. Photo portfolio at ameereehal.com

Full-time, he runs his small company Traction Media, focusing on corporate photography, digital marketing, content, and producing media assets for automakers. He also publishes TractionLife.com - a men's motor site targeting new car buyers (relaunching July 2016). Based in Calgary, Canada - a short jaunt to the Rockies. 

Amee holds a B.Comm in Marketing and studied international marketing in Malaysia - where, frankly, he spent more time island hoping with an unfamiliar Nikon F70, and less time in the classroom. It all sort of worked out.