Amee Reehal has been shooting motors professionally for 17 years, for various well-respected editorial outlets, agencies, and automakers. Today, focusing primarily on shooting white label media assets for car companies; in particular, his work with General Motors Canada/US.
His assets from media launch programs have been leveraged by several overseas and North American outlets including NBC Sports, Globe & Mail, Chicago Tribune, Fox Sports, National Post, Truck Trend, CTV, amoung others.
High-Quality Media Coverage:
- Editors are guaranteed polished, region-specific images from the event for their features
- Journalists can focus on their stories, and rely on the professional photographer to supply the photos, including any exclusives
- Above all, Automakers receive the best possible media coverage -- visual engagement is more vital today than ever
In addition to shooting stills, we offer b-roll video and/or onsite edited video for drive programs. For larger jobs and depending on production, Amee can produce the assignment and facilitate all requirements or we can hire a separate producer as needed.
Please contact amee [at] tractionmedia.ca
Please view some select recent work below.
2017 BUICK ENVISION [Can]
Priddis, Alberta, Canada
Client: Buick Canada; Product Stills for Canadian auto and lifestyle media outlets.
2017 CADILLAC XT5 [Global]
Fogo Island, Newfoundland, Canada
Client: Cadillac Canada/US; Product Stills for global auto and lifestyle media outlets.
2016 CHEVROLET COLORADO DIESEL + SILVERADO [US/CAN]
Solvang, California, USA
Client: Chevrolet US; Product stills for North American auto media outlets.
2015 CHEVROLET COLORADO [US/CAN]
Squamish, British Columbia, Canada
Client: Chevrolet Canada /US; Product stills for North American auto and lifestyle media outlets.
2014 BUICK REGAL AWD [US/CAN]
Montreal + Region, Quebec, Canada
Client: Buick US/Canada; Product stills, video b-roll and on-site edited videos for US auto media outlets.
2015 CADILLAC ATS [CAN]
Prince Edward County, Ontario, Canada
Client: Cadillac Canada; Product stills for Canadian media outlets.
2013 CHEVY TRAX [CAN]
Ottawa, ON, Canada
Client: Chevrolet Canada; Product stills for Canadian media outlets.
Amee Reehal has been shooting motors professionally for over fifteen-years, since film was a thing. Along the way, picking up awards for his published work and contributing to a great roster of global outlets, magazines, agencies, and automakers, both photography and writing. Photo portfolio at ameereehal.com
Full-time, he runs his small company Traction Media, focusing on corporate photography, digital marketing, content, and producing media assets for automakers. He also publishes TractionLife.com - a men's motor site targeting new car buyers (relaunching July 2016). Based in Calgary, Canada - a short jaunt to the Rockies.
Amee holds a B.Comm in Marketing and studied international marketing in Malaysia - where, frankly, he spent more time island hoping with an unfamiliar Nikon F70, and less time in the classroom. It all sort of worked out.